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A single email is never enoughBy JD Burson – 02/17/03 “Repetition is the key to advertising (marketing)”. Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was [...]

When owning or operating a business, it’s inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you’ve expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact [...]

Have you ever read a book or seen a movie that featured the medieval punishment where the offender had each of their arms and legs roped to a horse and then the horses were whipped to a frenzy, pulling in opposite directions until the offender wasripped into pieces? Not nice. But that’s pretty much what [...]

Have you ever wondered why so many people have been onlinefor so long and never made any real money? In the early 1990′s, when the Internet was new and onlinebusinesses just a dream, it was understandable that manywould try and fail in their own online business. After all,the Internet was unproven territory. Fast forward to [...]

That’s a very bold title, and even more impressive because I DOget all of the subscribers I want on a continuous basis. Howcan this be true and how do I do it? First of all, I do have limits on the number of subscribers thatI want. How many subscribers I desire on a list depends [...]

Building a Network Marketing business is like planting agarden. You till the soil, fertilise it, keep the weedsout and make sure it is protected from bad weather. Butsome seeds will grow while others will wither. The strongseeds will grow regardless of you. If the seeds you plant are weak you will be forever prop-ping them [...]

Your Website offers your business a unique benefit you may not be aware of — valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors’ experience, build site traffic and increase sales. WHAT IS A LOG FILE?Log [...]

The RIGHT Way to Use SAFELISTS to Explode Your Online SalesBy Lucky Logan Email Marketing is by far the most effective way to get your message to potential customers. However, Email Marketing is also a double-edged sword. Email Marketing produces amazing results but it can also get you into a lot of hot water. I [...]

Your marketing mix is the combination of promotions,products, places (distribution channels), and prices youchose for your business. Including both short term and longterm strategies improves profitability. Long term strategies build brand/company awareness and givesales revenue a permanent, gradual boost. Short termstrategies create a temporary, immediate revenue boost bygiving buyers an incentive to purchase. By implementing [...]

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim full responsibilities for the consequences. This notion might be contrary to the basic role of PR and marketing [...]