If you have an email account, you have probably receivednumerous emails from companies and people trying to sell you something,right? This is because mass emailmarketing is one of the most popular ways to advertise. The only problem with this type of marketingis when the emails get sent to people who arent even potential clients.
However, if you send these emails to those who are potentialclients, such as from your lead list, this can be a very powerful form ofmarketing.
Assuming that you have a good targeted list to send youremails too, it is important to think about the content that goes into anemail. Yes, you want to advertise, butnot too heavily. You dont want to comeacross as desperate, even though you might be. Writing a newsletter is a great way advertise in a subtle way while reallyhighlighting the products or services you are selling.
So, what is the main goal of this type of marketing? You want the reader to read through theemail and decide to make a purchase, as this is what brings in the income foryou. Including product reviews in youremails will help the reader to justify purchasing the product.
As you probably well know, spam is a big problem which iscausing email marketing to look bad. Besure to write your newsletters and emails in a way which is not spamming. Be genuine and real in your writing. When someone thinks an email is spam, theysimply dont read it or delete it. Ifthis happens to your emails, you whole email list now will view you as aspammer, and that is detrimental to your business.
Email marketing is nothing new, but it is something thatwill help out your business in a big way if you do it right.